Redefining Peer Pressure: The Real Teen Project
The Real Project Teen Campaign aims to reduce underage drinking in middle schools by helping students rethink peer pressure, challenge misconceptions, and make informed, healthy choices. Through collaboration with my team, our campaign, Life is Better Without Drugs, focuses on empowering students to feel informed and entitled to understand the effects of substances. Leveraging focus group insights gathered from Blountstown Middle School in Calhoun County, we developed a compelling message to present, showcasing our commitment to creating a campaign capable of making a meaningful impact.
Campaign Overview
Message: Awareness is Strength, Educating students about the risks of drug use empowers them to make informed decisions.
Goal: Increase understanding of the risks and long-term impacts of drug use in an age-appropriate and engaging manner.
Strategy
- Empower consumers through transparency and education
- Promote awareness as strength with the motto: "It’s your right to know what you're putting in your body."
- Foster informed decision-making and consumer confidence.
- Build community engagement around shared values of health and empowerment.
[ bold stories, genuine connection, lasting impact ]