FSU: Building Connection and Inspiring Futures
An impactful advertising campaign designed for Mrs. Wesley's Marketing Team, where my team and I crafted compelling narratives to resonate with Florida State University’s audiences. Drawing inspiration from Lifebuoy's "Help Reach 5" advertisement—renowned for its emotional storytelling we developed two separate campaigns The Perfect Fit and Hands that Help Us Along The Way. These campaigns illustrate the power of relationships and lasting impact of an FSU education while aiming to strengthen FSU’s brand identity and build emotional connections. Through this process I was responsible for Idea generation, Campaign Strategy, Creative Concept and Brand Messaging. Explore our proposal below to see how FSU’s mission of empowering and inspiring individuals comes to life.
The Perfect Fit
FSU: The Perfect Fit," is designed to rekindle pride and nostalgia among alumni, celebrating their journey and the lifelong bond they share with their alma mater.
Hands that Help Us Along the Way
"The Hands that Help Us Along the Way," speaks directly to prospective students, showcasing the support, resources, and community FSU offers to help them succeed. This proposal assures prospective students that FSU is more than just an academic institution—it’s a community dedicated to their success. The campaign highlights that students are never just a number but part of a network that helps them thrive.
[ bold stories, genuine connection, lasting impact ]