Coke Pure: Crafting a Bold New Vision for Refreshment
For this project, I created Coke Pure, a new drink flavor for Coca-Cola, aligning with consumer preferences for health and sustainability. The campaign included two key deliverables: a website design, highlighting the product's unique features and Coca-Cola’s mission of refreshing the world, and a print brochure, offering a vibrant, tangible representation of the brand. This project demonstrated my ability to develop cohesive marketing strategies, combining compelling storytelling with engaging visuals to connect with Coca-Cola’s trend-conscious audience and promote a healthier, more sustainable beverage option.
The message behind the product
Coke Pure - Pure Energy, Pure Refreshment
Developed the copywriting concept for Coca-Cola’s new product line, Coke Pure, emphasizing its essence of purity and vitality. The campaign centers on themes of "Pure Energy" and "Pure Refreshment," capturing the product's commitment to healthier living and sustainability. The messaging seamlessly aligns with Coca-Cola's mission, "Refresh the World. Make a Difference," creating a narrative that connects with modern, fast-paced lifestyles. The concept highlights Coke Pure as the go-to beverage for consumers seeking a refreshing, health-conscious option.
Feel free to adapt this further based on your specific achievements or creative direction!
Campaign Goals
Position Coke Pure as the leading choice for health-conscious consumers.
Strengthen Coca-Cola’s brand narrative of making a positive global impact.
Increase Coca-Colas audience
Print Brochure
[ bold stories, genuine connection, lasting impact ]